Kit and Kaboodal’s 2018 Roundup
2018 is nearly over, can you believe it? This year has flown by and has been full of many great events! Let’s take some time to look back over the best memories and highlights of the year!
One of the first big changes at the start of this year was introducing lifestyle photography! Our team worked closely with a local photographer to develop and improve our outdoor photography to create fantastic lifestyle imagery for social media, our website and more. Introducing this photography was a massive step forward for us and so exciting. We’ve visited some stunning locations, from quaint villages and farmland, to the seaside and country estates. It’s been brilliant and we can’t wait for more in 2019! So watch this space…
The Kit and Kaboodal company directors travelled abroad this year too! No, I don’t mean the family holidays, it was for company development! Helen, John and Laura all travelled to Kerala in India throughout the year to gather more fabrics and work on designs for our 2018/19 Made With Love collection. Working with Shibu and Chandran we created some easy-to-wear jersey pieces featuring stripes, flecked fabrics and spotty little tees! Other travels included Helen and John visiting one of our wholesale customers in Australia and meeting new designers in Vietnam. Let’s hope 2019 brings as much exciting travel as 2018!
2018 was also the year of massive exspansion at Kit and Kaboodal. The first half of the year found the team getting increasingly cramped and cosy in our existing offices and warehouse, but by August the team had split into two buildings. The existing warehouse was converted into a photography and social media studio downstairs, and the upstairs became bigger offices for creative, buying, financial and customer services departments! The new premises was transfromed into a state of the art warehouse with a large lift to manage all the deliveries and large packing stations for all the parcels. Want to know the scary bit? We’ve almost outgrown both premises already!
Along with the premises growth came department growth. We now have lots of new members in the team from new marketing assistants to new customer services team members and warehouse packers and pickers to help with the masses or orders arriving daily! We also have a resident make-up artist for all our photoshoots, and a special projects manager helping with company developments, we just never stop growing!
2018 also saw the lauch of a big new community, the Kit and Kaboodal Members Club! This Facebook group has been one of the best ways to get to know our customers and connect with you all! On the group we share special offers, big news and competitions. But most importantly you get to chat to other Kit and Kaboodal fans – after all, shopping is more fun with friends! We’ve seen people sharing outfits of the day, plenty of selfies, style advice, and lots of fashion focussed discussions, members are now referring to themselves as ‘ K&K Addicts Anonymous’. It’s great fun and we can’t wait to see lots more selfies in our new collections in 2019.
This year was also a big milestone for the company as we celebrated our 5th birthday! We celebrated by giving our loyal customers a big 25% off sale, and of course we cracked open a few bottles of fizz to mark the occasion. This milestone triggered a lot of reflection on how far we have come in 5 years, from packing parcels on a kitchen table to two purpose built warehouses! It’s involved lots of hard work, many sleepless nights and a lot of ambition, but Kit and Kaboodal has grown incredibly fast, it’s been so exciting and we wouldn’t change a thing!
Towards the end of 2018 we were nominated and shortlisted for the Northern E-commerce Website of the Year! This recognition of our efforts was a great reward and made us feel really proud to sit alongside some of the biggest names in the fashion industry. The awards involved the company directors and marketing team travelling to Manchester for a large awards ceremony for all finalists. We were wined and dined and we celebrated in style, as any Kit and Kaboodaler would! However the morning after was slightly less glamorous… Oh owh!
In November it was the biggest sale of the year – Black Friday! This year it was a week-long extravaganza with 40% off absolutely everything online. The great thing about our Black Friday sale is that it’s always a genuine sale of all exisiting products and even new arrivals, so you always know you are getting a true saving. The response to this year’s sale broke all previous records, causing many night shifts in the warehouse. All the team worked super hard to get the orders out as soon as possible and we were ready for very big sleep by the end!
Before the year end, Kelly joined our team as our in-house designer. Having our own designer is massive leap for the company as we can create styles that customers as desperate for and launch unique designs that you can only buy online through us! In November/December we launched the first drop of the range with our Christmas collection. The first style released was the Windsor petticoat which sold out in seconds, followed by sell out skirts, jackets and tops. It’s safe to say this collection has been a roaring success. Look out for more designs landing soon…
Payments also got easier at Kit and Kaboodal this year with the introduction of Klarna. This new payment service means you can either pay straight away as per usual, or take the fitting room to your sitting room and pay up to 30 days later! The best bit is it’s really easy to use by simply clicking a button at the checkout. This new service is great option for our ladies who like to order a few styles and return some, as no pre-payment is needed. Simple, easy online shopping has landed! Try this service now…
What was the most important thing about 2018 we hear you ask! Well, having lots of fun and laughter along the way of course. Even though we all work very hard, we get along massively well at Kit and Kaboodal and know how to party. In the summer we had a cake and fizz day to celebrate the new warehouse, we ordered plently of dominoes pizza on carb craving days and went all out for Christmas with a three course meal, lots of drink and plenty of dancing in York .
We have had a brilliant year at Kit and Kaboodal, but it wouldn’t have been the great sucess it’s has without all our fantastic customers. Thank you so much for all your support and custom – it’s been great making memories with you all and let’s hope we make many more in 2019!
Merry Christmas and a Happy New Year!
Speak to you in 2019!
Lots of love,
Kit and Kaboodal