We Have Been Nominated For A Top Fashion Industry Award!

Kit and Kaboodal has grown its turnover substantially over the last six years has been nominated for a prestigious national award recognising its outstanding performance in attracting and keeping customers. It has been shortlisted in the highly respected Drapers Digital Awards 2019 for having the “Best Customer Digital Engagement and Retention Strategy’ of all e-commerce fashion companies throughout the UK and Ireland.

On 15 May, its directors will attend a glittering black tie event at The Brewery, London wherethey will compete against leading fashion names including Matalan, Goddiva, Shop Direct and BrandAlley UK for the coveted award, putting them in the vanguard of British e-commerce development.

In 2013 kitandkaboodal.co.uk began operating as an independent family business from the Thirsk home of John and Helen Marsden and their daughters Laura and Naomi. Since then the burgeoning business, which specialises in offering stylish women’s clothing at affordable prices, has doubled its turnover year on year, creating 10 new roles and building two warehouse facilities from where it despatches in excess of a thousand orders each week. Kit and Kaboodal director John Marsden said: “We are delighted to have been nominated for this prestigious award at a ceremony that celebrates everything exceptional in the online fashion industry. In addition to coming up against household names like Matalan in our category, we will also be rubbing shoulders with blue chip nominees from other categories, including Harrods, M&S, Harvey Nichols, John Lewis and The White Company – which isn’t bad going for a young family firm from Boroughbridge.”

“In addition to investing in a Visualsoft platform to improve the customer journey and make its  website more mobile user friendly, Kit and Kaboodal has invested heavily in email and social media campaigns, now generating numerous sales each month through Facebook and Instagram marketing alone. As well as stocking bestselling brands such as Made In Italy, it has also begin to develop its own collections to build the Kit and Kaboodal fashion brand.

John said: “Our great product, prices and marketing, using our own staff as models, are what attract customers to us, but our rolling programme of buyer rewards and offers is what helps keep them interested, giving us the opportunity to build loyalty through strong service delivery and aftercare. One of our innovations has been the formation of the Kit and Kaboodal Members’ Club, an upbeat fun Facebook community where customers can share fashion ideas and photographs of themselves wearing our clothing in return for discount codes and other special offers.

“The Drapers Digital Festival 2019 underlines how agility and innovation are key to surviving and thriving in online retail. We are honoured to be part of it – winning our category would of course be the icing on the cake.”


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